Direction, Photography, Key Art, VideoClient 3686 Records

01IdeationOne treatment
New YorkTreatment6 pages
Ava Claire — New York treatment, page 1
Ava Claire — New York treatment, page 2
Ava Claire — New York treatment, page 3
Ava Claire — New York treatment, page 4
Ava Claire — New York treatment, page 5
Ava Claire — New York treatment, page 6

An abandoned subway in the middle of the woods.

A vocal performance and movement-based visualizer. Ava is found on an abandoned subway and makes it her stage — inspired by intrusive thoughts on the 6 in NYC. Fashion editorial meets an Erin LeCount video: a little grit, a little mystery. Light haze, ethereal renaissance.

02ExecutionOne shoot day

Colour, heavy movement, no guitar.

Day 001

The subway set, dressed and hazed. Off-instrument performance built around simple movements Ava could repeat — hands, head, full body — so the edit had range without a guitar to hide behind.

Ava Claire — New York, on set
On set

Megan Reynolds shot stills alongside the video unit, so the editorial set and the visualizer share one look rather than two.

Ava Claire — New York, on the monitor
03ResultsThe content
Ava Claire — New York, behind the scenes on the subway
Ava Claire — New York, vertical 2
Ava Claire — New York, in motion on the subway
Ava Claire — New York, vertical 5
Editorial — Day 001
Ava Claire — New York, editorial still
Ava Claire — New York, seated by the window
Teasers, full vertical & Canvas
Ava Claire — New York, Spotify Canvas loop
1shoot day produced the full New York rollout package 1 visualizer · 10 verticals · 2 teasers · 1 Canvas · 30+ stills
Photography Meg Reynolds
← All work