01IdeationTwo treatments
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02ExecutionTwo shoot days
Two days, two rooms, one continuous idea.
Day 001
Industrial space, dressed. Creative lighting for grit, several backdrops, a checkered floor and black-and-white paper — one location, a range of looks.
Day 002
Black ambiguous space. Disco-ball reflections cued to the chorus and cleared on the verse. Final cut assembled from multiple takes.
03ResultsThe content
Editorial — Day 001
Teaser & cutdown
Teaser9:16 · video to come
Cutdown9:16 · video to come
2shoot days produced a full slate of video and a photo library
40+ stills · 1 visualizer · 1 teaser · 1 cutdown · 7 verticals
Photography Destiny Keller
← All work